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Cobra attempts to overtake 20 beer brands with £4m campaign

The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital ... blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ...

Waitrose sticks with Smith and Blumental for Christmas push

" and includes Smith and Blumenthal s tips for the traditional Christmas meal, as well as party food with a ... . The television ads will be supported by press and online advertising offering up to 50% off seasonal food ... Food", starring the two diametrically opposite chefs. ...

Sainsbury's relaunches Taste the Difference range

Sainsbury's is introducing a line of "restaurant-quality" food and rolling out another Jamie Oliver

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Round table video: Food and drink marketers take the initiative in self-regulation

LONDON - Food and drink marketers were praised for pre-empting the threat of regulation...of the hot topics debated at the Opening Up Food Drink' event, which saw senior fmcg marketers ... and Ben Pearman of Bird's Eye. Food and drink industry round table: marketers look ahead ...

BR Video: Are 'stealth' Starbucks cafes a good idea?

customers in, but some also suggested the chain try offering more food products, a selection of books ...

UKTV unveils Good Food channel branding

LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from...Good Food is the final channel in UKTV's portfolio of ten channels to be rebranded following an 18 ... and positioned Good Food to appeal to food lovers and serious foodies with the end line "We have fun with food". The branding includes four idents called 'Stir Fry', 'Wild Food', 'Dinner Party' and 'Sunday Roast' that aim ...

UKTV unveils Really rebrand

will be UKTV Food, which becomes Good Food on 22 June. ...

 

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