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DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

19 Jul 2001 | by ROBERT MCLUHAN

, but seldom at a strategic level. Critics argued the approach might work for niche items, such as baby foods ...

DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

19 Jul 2001 | by ROBERT MCLUHAN

, but seldom at a strategic level. Critics argued the approach might work for niche items, such as baby foods ...

 

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