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DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

25 Oct 2001

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

WWF launches ads to raise awareness

18 Oct 2001 | by Claire Billings,

and the Observer Food Monthly , targeted at the 35- to 54-year-old female market. Media buying is through Prager ...

 

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