DIRECT: Design choice - Hovis
02 Aug 2001 | by ADRIAN WHATMAN, Design director, Alphabet Advertising
', I think 'quick, simple, comforting food'. So how long will it be until the own-brands start ...
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, is not repitching. A spokeswoman for Birds Eye, the frozen food division of Unilever, said: "There is a ... parted company with the frozen food firm. A result on the pitch is expected by the end ...
', I think 'quick, simple, comforting food'. So how long will it be until the own-brands start ...
Green Isle Foods is mailing four million leaflets to households in its first ever door-drop campaign to promote its Goodfella's Thin & Crispy Pizza range. The majority of leaflets contain a 20p coupon, and all have a bounce-back offer encouraging consumers to send off for a further pounds 1 ...
Unilever Bestfoods is understood to have called a review of its food services industry direct ... . The review is believed to have been triggered by last year's merger of Unilever's Van den Bergh Foods ... for around eight years. The review focuses on direct marketing to the food services industry ...
The Cirio Company, the Italian food manufacturer, has appointed Haygarth Group to a below-the-line campaign in the UK. The firm, which sells a range of branded tomato products, is planning major on-pack, in-store and sampling activity to coincide with the brand's first appearance on the shelves ...
Kraft Foods UK is holding talks with three below-the-line agencies as it seeks to promote its Maxwell House coffee range. It is believed to be putting a six-figure budget behind a campaign ... and a targeted mailing push. The food manufacturer, whose other products include Dairylea ...
&G advertising accounts include Iams dog food, the Physique haircare brand, Ariel and Pampers. Saatchis ...