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DIRECT: Quantum hands energy work to Haygarth Group

and digital marketing. The programme is run by the Department of the Environment, Food and Rural ...

DIRECT: Birds Eye Wall's holds pitch for enjoy! work

, is not repitching. A spokeswoman for Birds Eye, the frozen food division of Unilever, said: "There is a ... parted company with the frozen food firm. A result on the pitch is expected by the end ...

DIRECT: Safeway hires Newton 21 for launch task

by extending its 'The Best' food range and taking its store design upmarket. As part of a nationwide ...

DIRECT BRIEFS: Marketing Drive Worldwide London creats first agency management board

and KP Foods. ...

DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

DIRECT: News in brief

The Direct Marketing Association is seeking members' views on a draft code of practice and producer responsibility on the recycling of direct mail that it is developing with the government. The Department of the Environment, Food and Rural Affairs is leading the industry waste strategy ...

DIRECT MARKETING: Getting value out of consumer lists - Effective use of data sources is key to the success of FMCG brands, says Mary Cowlett

mail-outs urging them to buy cat food or vegetarians are landed with DM trying to sell them chicken ...

DIRECT: Design choice - Hovis

', I think 'quick, simple, comforting food'. So how long will it be until the own-brands start ...

DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

, but seldom at a strategic level. Critics argued the approach might work for niche items, such as baby foods ...

DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis

, but seldom at a strategic level. Critics argued the approach might work for niche items, such as baby foods ...

 

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