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Government relaxes brand partner campaign rules

such as January s "be food smart" campaign, part of Change4Life , which worked with partners including Asda and The Co-Operative Food. Other campaigns include The Coca-Cola Company's five-year support of the Think ...

Tesco Price Promise under investigation as Sainsbury's and Morrisons complain

"won t lose out on big brands, own label or fresh food" if they shopped at Tesco. It is understood ... -label and fresh food because "important product attributes had not been taken into account". News comes after ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Shell UK - Can an energy company be customer focused? Kerry Foods - Brand revitalisation ...

Think BR: How mobile CRM connects brands with the always on consumer

again and again, eg, Wetherspoons repays customer loyalty by giving 20% off food for the person who ...

Who's responding to Britain's direct mail?

of envelopes is key to making the most out of this medium When it comes to food, drink and household product ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

beyond its core offering, including trials of evening meals, convenience food and wine in a small number ...

Power 100 Next Generation: The full list 1-30

advertising, Virgin Media Sophie Macaulay, Cravendale brand manager, Arla Foods Anna Maguire, senior ...

Sales promotion: beyond the zero-sum game of deep price cuts

Foods-owned brand could look at running a loyalty scheme. With the ongoing economic gloom ... by companies as diverse as supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

the national mood is lower, people eat more comfort foods, which contain ingredients such as butter. He said ... they will want more comfort food? It's not a one-to-one personalisation but it is an interesting leverage of data ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

could be a big opportunity for them. They have got some big competitors for those sorts of food offers ...

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