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Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

09 Jan 2009 | by Noelle McElhatton

Gamble , Macy's , General Mills and Kraft Foods . While there can be "a Big Brother feel ...

Older,richer,wiser? Marketing to the over 50s video webcast

19 Aug 2008 | by SpeakersChannel.tv

From segmentation through to hitting on the right channels and tone, this video offers best practise and food-for-thought to marketers in all industries. SpeakersChannel.tv videos fuse conference presentations and backstage speaker interviews to provide a range of perspectives from the front line ...

City Republic: fears of high street downturn hit M&S

02 Jul 2008 | by Stephen Foster

Normal 0 M S sales signal recession Steven Esom, Marks Spencer's head of food, walked the plank this morning as the company announced that sales had fallen 5.3% in the past three months -- 6.2% in clothing and 4.5% in food. This looks a bit tough on Esom but food sales are reckoned to more resilient ...

City Republic: Big week for US news as tech giants report

21 Apr 2008 | by Stephen Foster

) and pleas for more from the US. A similar, and even more serious crisis is bubbling up in food ...

Adstream inks deal with BBC Magazines for digital print ads

10 Apr 2007 | by Alex Donohue

, will affect all 31 BBC Magazine titles, including Olive, Good Food and Wildlife. Adstream said around 8 ...

TNT Post looks to text response to bring new business

14 Feb 2007 | by by Charlie McCathie

to donate to its charity partner, the UN World Food Programme. By texting FOOD GIVE to 60123, approximately ...

Enlightenment appoints director and wins first client

11 Oct 2004 | by Sam Matthews,

Livingstone, who will head the new agency, has international market research experience from senior roles at Food from Britain, Promar International and Key Note. According to Livingstone: "There is a huge gap in the market for cost-effective consultancy from those that actually provide consumer ...

Viewers given chance to take revenge on Michael Winner

25 Feb 2004 | by Jennifer Whitehead,

A microsite, developed by Carlson Digital, gives users the chance to shoot Winner down with exotic foods and challenge their friends to do the same, in reference to the film director's infamous restaurant column in the Sunday Times. Calmdowndear.com will also have a serious element, allowing users ...

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