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Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...

Media Network of the Year: Carat

13 Dec 2012

of the 200 million pan-European (excluding the UK) Mondelez International previously Kraft Foods business ...

Ita Murphy to leave Mindshare

07 Dec 2012 | by Maisie McCabe

for four years, where she worked on clients such as Van den Bergh Foods (part of Unilever) and Birds Eye ...

Trend report: Cutting out the agency middleman

05 Dec 2012 | by Mike Fletcher

to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...

Immediate Media nets £1.5m year-long deal with Silver Spoon

05 Dec 2012 | by Nick Batten

in BBC Good Food in both print and iPad editions, Olive, Delicious magazine, BBC Easy Cook, BBC Gardeners ... and interactive advertorials on the iPad with "how to" videos. Nicola Shubrook, group head brand solutions food ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

Dunstone is preparing to move into fast food by bringing Five Guys, Obama s favourite burger joint ...

MediaCom wins more McCain territories after pitch

30 Nov 2012 | by Nick Batten

The agency, which has worked with the frozen food giant in Germany since 2005, will now also provide media services in Belgium, France, Italy, Poland, Russia and Spain. It is believed that Carat was the incumbent in France. PHD's position as the UK incumbent is unaffected. The win follows MediaCom s other ...

EE set to sign commercial tie-up with Wembley

28 Nov 2012 | by John Reynolds

of Wembley Stadium" and commercial tie-ups in the food, soft-drink, confectionary and travel categories ...

Do you know the Family CEO?

28 Nov 2012

friends, influencing their decisions too. 9. She's a brand flirt 94% say they like to try new food ...

Top 10 Christmas ads 2012, as voted by mums

26 Nov 2012 | by Arif Durrani

to festive food, almost a third of mums claim the ads influence where they shop, with 7% saying ...

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