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Junk food ads for children drop by a third - Ofcom

17 Dec 2008 | by Emma Barnett

LONDON - Ofcom has estimated the amount of TV advertising for less healthy foods seen by children...- food and drink products that are high in fat, salt or sugar - products around children's programmes ... introduction, the amount of junk food ads seen on TV by children aged four to 15 across all hours has dropped ... had been imposed. From January, the ban on junk food ads will extend to all children's channels ...

The World: Boston - Campbell Mithun nets Schwan Food range business

05 Dec 2008

Schwan Food has awarded Campbell Mithun the media and promotional tasks for its range of products.

Starcom wins food task

02 Dec 2008 | by Arif Durrani

in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...

Dragons' Den star Levi Roots cooks up Reggae Reggae chilled foods

25 Nov 2008 | by Gemma Charles

LONDON - Dragon's Den entrepreneur Levi Roots is planning to move into the chilled foods market...and now we are thinking about chilled food like jerk chicken and peas and rice'. He added that he wanted to big up' Caribbean food and will be fronting a TV programme on the region's cuisine. ...

Viewers defect from Jamie's Ministry of Food

15 Oct 2008 | by Daniel Farey-Jones

LONDON - 'Jamie's Ministry of Food' dropped 600,000 viewers on Channel 4 last night as BBC One

Govt threatens junk food ad curbs across all media

15 Oct 2008 | by Our Parliamentary correspondent

advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...

Fewer children exposed to 'junk food' ads, according to Department of Health

13 Oct 2008 | by Gemma Charles

LONDON - Fewer children are being exposed to 'junk food' advertising on TV and child...an increase in the annual spend on food and drink ads. This fall is most notable in TV advertising which fell ... -focused advertising for confectionery, fast food restaurants, soft drinks and cereals. Public Health Minister Dawn ... to play its part in reducing the exposure that children have to the promotion of food which is high in fat ...

Junk-food ads targeting children drop

13 Oct 2008 | by Milly Glaister

LONDON - Advertisers are less likely to target children with junk-food ads following government...five years, with child-themed food advertising across all media falling 41% between 2003 and 2007 ... for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ... of 11% across radio, internet and cinema. Despite the increase in the annual spend of food and drink ...

Jamie's Ministry of Food launches with 3m viewers

01 Oct 2008 | by Darren Davidson

LONDON - Channel 4's new cookery series 'Jamie's Ministry of Food' opened with a solid 3m viewers

Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...

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