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The Annual 2006: Advertiser of the Year - Marks & Spencer

15 Dec 2006

Marks you can't sell a lousy product in great stores." Nowhere does this self-confidence manifest itself more strongly than in the food campaign - "This is not just food, this is M The Independent (2004); Sky (2003); five (2002); Glamour (2001) HIGHLIGHTS OF 2006 - April: Reports a fourth ...

Adwatch: Sainsbury's - 'Spice world'

13 Dec 2006 | by David Bain, Planning director, Beattie McGuinness Bungay

's wants to be the home of food ideas. And ideas are ultimately more precious than service or range ...

Adwatch of the Year: Adwatch stars of 2006

13 Dec 2006 | by Gail Kemp

, although there is an increased focus on quality - particularly of food - and environmental issues ...

The Work: New Campaigns - UK

08 Dec 2006

commercial director, Premier Foods Brief: Increase penetration, specifically among people who want to eat ... to steal her food, she threatens him with a fork. Quorn's pre-tax profits jumped to £27.9 million ...

Adwatch: KFC - 'Henry starves'

29 Nov 2006 | by Richard Flintham, Executive creative director, Fallon

. When an advertising strategy such as KFC's 'Soul food' exists, good teams tend to gravitate toward it because it is less about making stuff up and more about broadening the equity. 'Soul food' was category ... the void that 'Soul food' leaves. The equity is still there, but the broad-shouldered strategy isn ...

The Work: Private View

24 Nov 2006

neighbouring sites. But showing anyone defiling your product is dangerous. With food, it risks coming across ... Project: Marmite Clients: M Burgess, C Calverley, Unilever best foods Brief: Launch the new Marmite ...

WFCA beats Total to take £1m Budgens media account

15 Nov 2006 | by by Mark Banham

The win means WFCA now handles the consolidated creative and media account for the convenience retailer in the UK. Budgens is part of the Musgrave Group, the Irish company that also owns the Londis supermarket chain. The supermarket has been a community food retailer for more than 125 years and now has ...

Burger King to have it their way with children's ad ban

15 Nov 2006 | by by Alex Donohue

-empting Ofcom's decision next week on whether it should introduce a ban on fast food ads before 9pm....The fast food industry has been under mounting pressure from lobbyists, the government and health ... the masculinity of men who do not eat junk food. Burger King's self-imposed children's TV ad ban has been met ... : "The real issue is will they stop advertising such foods before the 9pm watershed, not just around ...

Media News: Iceland seals tie-up with I'm a Celebrity

25 Oct 2006 | by Gemma Charles

The deal, negotiated by ITV Sales and MediaCom North, covers broadcast sponsorship of the show on ITV and ITV2, mobile clips on ITV's WAP portal, as well as online and off-screen licensing. TV idents have been created by the frozen-food retailer's agency, Tom Reddy Advertising. The latest series ...

The Work: New campaigns - UK

20 Oct 2006

director: brand management, McCain Foods (GB) Brief: Announce the news that McCain Home Fries ... 's chips are. As in the first spot in the campaign, the workers sing to the tune of Food, Glorious Food ... 's sauces. They break as Bisto's parent company, RHM Foods, blamed the hot summer for slower sales ...

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