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Thomas Cook to sponsor Jazz Travels

15 Feb 2013 | by Maisie McCabe

to visit and the quality of food and service you will receive on board." Follow @MaisieMcCabe ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

. 2. KFC In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...

Trading places: this week's people moves

07 Sep 2012 | by Daniel Farey-Jones

. ( Marketing ) Premier Foods has hired Claire Harrison-Church , who introduced Sainsbury's 'Live Well ... the marketing for Dairy Crest's food brands. ( Marketing ) GlaxoSmithKline (GSK) has appointed Procter ... to media planning, buying and strategy. ( Media Week ) Iceland Foods has hired former Aldi managing ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Smooth breakfast goes down under for South Australia promotion

08 Aug 2011 | by Maisie McCabe

is situated off the coast of South Australia, and he will sample Australian food and wine, and traverse ... visitors memorable landscapes, unforgettable wildlife experiences, world-class food and wine, and most ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Paper Round (1 September) - Which clients are advertising in the national press?

01 Sep 2010 | by Calvin Lau

a joint offer with the Daily Mirror for voucher for a free meal to promote itself as a food chain ...

Paper Round (24 August) - Which clients are advertising in the national press?

24 Aug 2010 | by Sarah Johnson

to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...

Paper Round (12 August) - Which clients are advertising in the national press?

12 Aug 2010 | by Sarah Johnson

Supermarkets compete in the pages of today's papers with offers on luxury foods while also pushing

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