Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live...onto the fast-food chain's roster at the beginning of the year to help create TV ads. Deutsch LA ...
06 Mar 2013
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored posts ...
Dunstone is preparing to move into fast food by bringing Five Guys, Obama s favourite burger joint ...
24 Oct 2012
| by Simon Kershaw
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2. KFC
In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...
the importance of digital in the food market ...
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees.
It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD.
As well as sponsor ...
19 May 2011
| by Oliver Luft
Ginsters, the savoury foods brand, is to sponsor a special week-long segment on TalkSport's 'Keys
business grappled with rising food prices, which have placed significant pressure on the UK market ...
. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...
on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...