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Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

IAB Engage: Rimmel first to use new dual-screen ITV ad format

25 Oct 2012 | by Maisie McCabe

with Carat and Arla Foods' Cravendale brand in September, and Hazlitt said a quarter of the audience ...

Trading places: this week's people moves

19 Oct 2012 | by Matthew Chapman

of managing director. ( Campaign ) Marketing Unilever has recruited former Premier Food s group marketer Jon Goldston e to oversee the company's food and ice-cream category in the UK and Ireland. Goldstone will take over Hazel Detsiny s role as vice-president of brand-building, foods and ice cream ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

A diet of pizza, crisps, fizzy drinks, beer and caffeine. This doesn't sound like the usual brain food, but when you're powering through the night as part of a 24-hour 'hackathon', these are often ... -fliers - and big brands are going to evolve. BRAND VIEW Sonia Carter, head of digital, Kraft Foods UK ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

21 Jul 2011 | by Alex Brownsell

17-year stint working across Unilever's food and drink brands. Has he found the consumer landscape ... manager, food and beverages division, Unilever 2001-2004: Director of marketing and communications ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Fairy Liquid hires children's food guru Annabel Karmel

19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble brand Fairy Liquid has appointed Annabel Karmel, the children's cookery book author and TV cook, as its ambassador in an effort to reinforce its long-running family message.

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