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Ita Murphy to leave Mindshare

07 Dec 2012 | by Maisie McCabe

for four years, where she worked on clients such as Van den Bergh Foods (part of Unilever) and Birds Eye ...

Trend report: Cutting out the agency middleman

05 Dec 2012 | by Mike Fletcher

to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...

Immediate Media nets £1.5m year-long deal with Silver Spoon

05 Dec 2012 | by Nick Batten

in BBC Good Food in both print and iPad editions, Olive, Delicious magazine, BBC Easy Cook, BBC Gardeners ... and interactive advertorials on the iPad with "how to" videos. Nicola Shubrook, group head brand solutions food ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

Dunstone is preparing to move into fast food by bringing Five Guys, Obama s favourite burger joint ...

MediaCom wins more McCain territories after pitch

30 Nov 2012 | by Nick Batten

The agency, which has worked with the frozen food giant in Germany since 2005, will now also provide media services in Belgium, France, Italy, Poland, Russia and Spain. It is believed that Carat was the incumbent in France. PHD's position as the UK incumbent is unaffected. The win follows MediaCom s other ...

EE set to sign commercial tie-up with Wembley

28 Nov 2012 | by John Reynolds

of Wembley Stadium" and commercial tie-ups in the food, soft-drink, confectionary and travel categories ...

Do you know the Family CEO?

28 Nov 2012

friends, influencing their decisions too. 9. She's a brand flirt 94% say they like to try new food ...

Top 10 Christmas ads 2012, as voted by mums

26 Nov 2012 | by Arif Durrani

to festive food, almost a third of mums claim the ads influence where they shop, with 7% saying ...

MPG Media Contacts scoops £2m Organix account

26 Nov 2012 | by Maisie McCabe

Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media...and our business, and they will really help us to inspire a lifelong love of good food with mums ... . MPG is currently involved in the 21m pitch for Associated British Foods , owner of bakery brand ...

Ella's Kitchen campaign highlights babies' taste buds

23 Nov 2012 | by Ben Bold

. The organic baby food brand, in conjunction with taste experts including taste psychologist Chris Lukehurst ... that babies experience when eating food, including "taste-amplified" brussels sprouts. This Big Tastes Menu ... celebrating the faces babies pull when they first try new foods, with a prize of a year s supply of Ella ...

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