Search results for "Food

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Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

, with crisps, soft drinks and sealed foods being the most popular goods (Telegraph, 2010). Looking ...

The spending power and media habits of X Factor fans

19 Oct 2010 | by Russell Budden

to really enjoy going out to get drunk, and to eat takeaway food at least once a week. In terms ...

Why is online advertising still failing to engage consumers?

01 Oct 2010 | by Faye Weeks

Music 23% 28% 21% 9% Clothes 17% 21% 12% 13% Food Drink ...

Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...

Market Street concept lifts Morrisons' profile

16 Jun 2009 | by Leigh Yoxall

recognised an opportunity to reposition itself as the "food specialist for everyone" and introduced a Market Street concept that promoted its individual fresh food counters, in-store specialists and friendly ...

Outdoor raises Tesco's game plan

09 Jun 2009 | by Danny Donovan

needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive....-term six-sheet campaign supporting weekly non-food promotions. Tesco was offered category exclusivity among grocers and non-food high-street stores, guaranteeing standout that is unachievable in other media ... than just food" and "works hard to keep prices low" both performed significantly better with outdoor ...

Doritos goes down the DIY route

11 Mar 2009 | by Staff

Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our target group. Strategy We embraced the insight that our target audience looks to its peers ...

Designers star in Habitat campaign

25 Feb 2009 | by Chloe Howard

as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.

Brand Barometer - Mattessons ad is a bite-sized success

03 Jun 2008 | by Sundip Chahal

and the surrounding pedestrians turn into zombies when they notice the food. BrandIndex shows a positive change ...

Brand Barometer - Van Outen lifts Morrisons' brand image

21 Aug 2007 | by Media Week

on a message of fresh food: fish that has never been frozen, cakes and bread made in the store ... shopping for food, showing her pushing her shopping trolley across a field and on a fishing trawler, before ... in connection with a outbreak of E.coli in Scotland. And if past cases of brands associated with food ...

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