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Corporate giants take a
beating in McChina week

fast-food restaurants under the McChina name when he moved to the UK in 1991, but McDonald's had ... . Retailer Iceland announced that it was changing its group name to The Big Food Group this week. As rival Tesco unveiled a sales increase of 12.2%, Iceland admitted its organic food strategy had been costly ...

THE DAY WE DID OUR FIRST AD: An agency's first ad is not always a barometer of its eventual success, but it is always a landmark in its life. Emma Hall reports

without food?" The aim was to secure a food-related account and the result was the Sainsbury ...

DIRECT BRIEFS: First Great Eastern launches direct marketing campaign

First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand, which has ...

PRIVATE VIEW: Patrick Collister, the executive creative director of ehsrealtime

Noodles from other food groups Agency: Mother Writer: Mother Art director: Mother Director ...

FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy

this year when the fast-food chain was given the go-ahead by the Broadcast Advertising Clearance Centre ...

BDDH works on commuter etiquette

the "Love is ..." line to cover other anti-social behaviour such as eating smelly food, putting feet ...

NATIONAL VENUE SHOW: Hotel venue boom drives investment - Hotels chains across the UK are benefiting from a demand for venues, says Bhavna Mistry

and food and beverage facilities, according to Leslie McGibbon, Hilton's director of communication ...

BRAND HEALTH CHECK: Aeroflot - Can Aeroflot become a credible airline brand? Aeroflot's passenger numbers have fallen 76% since the Soviet Union was broken up. Matthew Arnold asks whether a rebranding can lure travellers to its improving service

in a British chef to pep up the food. But how can it communicate those changes to consumers ...

Aeroflot looks to shed worst airline image in revamp

, serving Russian food and running a 2.6m TV and billboard ad campaign which featured a pink elephant ...

Aeroflot looks to shed worst airline image in revamp

, serving Russian food and running a 2.6m TV and billboard ad campaign which featured a pink elephant ...

 

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