Paddy Power recruits heavyweight marketing duo
14 Aug 2012 | by Gemma Charles
Foods. Russell, who was marketing strategy director at BSkyB until a restructure last year, joins ...
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VisitBritain targets Chinese tourists
23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
messaging relating to the campaign's seven key themes of culture, heritage, music, sport, shopping, food ...
Think BR: Communicating Britishness through advertising
31 Jul 2012 | by Keith Glasspoole
interested in where their food comes from. This often relates to traceability and transparency, for example ...
VisitBritain and BA plot £5m post-Olympics campaign
21 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
, heritage, music, shopping, food and countryside. The marketing will champion British sport after ...
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
are spending more on food and beverage. For three straight years we've set record highs for guest ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
concluded his email with: 'PS Crew food is still shit.' Punctuality drive The numbers back up ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
like last year, but VIP packages, which includes stays in the top hotel suites, travel, food, VIP fast ...
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