Rolex named number one consumer Superbrand for second year running
25 Feb 2013 | by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...
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Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
responsibility for all marketing activity and brand communications, non-food marketing, customer insight ... beyond food, Warby is steering the retailer on a course of solid growth in both sales and profits. 6 ...
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
the fast-food chain attempting to pull the campaign within two hours, its detractors are still using ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
, but the fast-food business came through with aplomb. Its 10m 'We all make the Games' campaign underlined its ...
Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?
24 Oct 2012 | by Simon Kershaw
. 2. KFC In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...
Virgin Atlantic 'air-prentice' tests fleet makeover
27 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
and he is going to be giving our newly refitted 747s the once-over watching films, eating our food ...
'The battle in the UK is on price' says Accor marketing chief
24 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
to bring emotion, design, wellbeing, pleasure, good service and good food to the brand." Why did you ...
VisitBritain targets Chinese tourists
23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
messaging relating to the campaign's seven key themes of culture, heritage, music, sport, shopping, food ...
Paddy Power recruits heavyweight marketing duo
14 Aug 2012 | by Gemma Charles
Foods. Russell, who was marketing strategy director at BSkyB until a restructure last year, joins ...
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