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Andrew Walmsley on Digital: A lot of buzz about nothing

into their food. The current vogue is for social media 'buzz monitoring' tools, and a report released in July ...

Moody Britain 2010: Putting the pieces back together

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

World Cup to benefit only a few retailers

tournament was 1.5bn. It believes the growth to be driven primarily by inflation, especially in food ... . 1.1bn extra is predicted to be spent on food and groceries during June and July 2010, which ...

Marketing's Power 100

goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...

M&S launches on mobile web

S general food offering. The site was developed by Usablenet, a New York based consultancy ...

Helen Edwards on Branding: From checkout to grave

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group

the sale of its Italian frozen food business in a deal worth up to 800m ( 760m) that has attracted ...

Advertising to the YouTube generation

-sides. Agency Saatchi Saatchi Premier Foods - 'The OXO Factor' The campaign asks families to film a ...

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