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EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

in the kitchen - he claims a 75% success rate when cooking Mexican food, but admits the rest ends in disaster ...

Apple, Sony and M&S 'most defining brands' of today

the technology sector, 14% were retailers and 13% were food brands. Clothes brands accounted for 10% of the votes ... Sainsbury's gained 11% to pip Asda (9%) to fourth place. Elsewhere, the top food brands included Cadbury ...

Will BlackBerry's association with the recent riots affect the brand? The Marketing Society Forum

is how brands respond to the riots and looting. Consider the retailers that handed out food and drinks ...

Marketing, PR and digital: brands bring it all together

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... of Innocent's DNA.' Innocent's venture into food in 2008, when it launched its Veg Pot line, was a product ...

PizzaExpress rolls out free Wi-Fi

." The Cloud already provides wi-fi services to a number of food and drink chains including McDonalds, Pr t a ...

Champions League Final: The game that stops a continent

strong links with football by taking ad slots during the match next week. The fast-food chain, a long ...

Power 100: 100 to 50

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

OFT threatens fines for 'misleading' pricing

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

Andrew Walmsley on Digital: A lot of buzz about nothing

into their food. The current vogue is for social media 'buzz monitoring' tools, and a report released in July ...

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