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The Annual 2011: Top 10 radio ads

20 Dec 2011 | by Staff

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Hands, followed by the prize giving ceremony before more food, cocktails and music from live band ...

Apple, Sony and M&S 'most defining brands' of today

24 Aug 2011 | by Alex Brownsell

the technology sector, 14% were retailers and 13% were food brands. Clothes brands accounted for 10% of the votes ... Sainsbury's gained 11% to pip Asda (9%) to fourth place. Elsewhere, the top food brands included Cadbury ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

21 Jul 2011 | by Alex Brownsell

17-year stint working across Unilever's food and drink brands. Has he found the consumer landscape ... manager, food and beverages division, Unilever 2001-2004: Director of marketing and communications ...

Champions League Final: The game that stops a continent

26 May 2011 | by Alex Brownsell

strong links with football by taking ad slots during the match next week. The fast-food chain, a long ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Marketing Society Marketer of the Year

12 Apr 2011 | by Marketing Staff

in 2009. Under his leadership, it has rolled out a raft of new lines, including branching out into food ... into the juice market with the launch of orange and apple juice. A further food product launch is set ... brands to a wider audience. JON GOLDSTONE, Marketing director, Premier Foods When Premier Foods ...

Most viewers claim not to be swayed by product placement

04 Mar 2011 | by Ed Owen

considered most appropriate to place was milk, cited by 39% of respondents, followed by "other foods" on 38 ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Retailers absorb VAT hike for a limited time

04 Jan 2011 | by Ed Owen

on any change on food items, which are VAT exempt. Tesco has pledged to freeze VAT on non-food items ...

 

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