Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...
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OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
at Premier Foods . Brennan, who is also the general manager for snacks at the cereal giant, takes the role of general manager of Premier Foods' meat free division, which includes the Quorn brand. ( Marketing ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... -on position. 'Some of our agencies aren't sufficiently down-to-earth to get who the frozen food consumer is ... are not junk food. McCain has sought to achieve this via its 'It's all good' positioning. For someone who had ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
, and is not the same as organic food, so we have to be respectful of that. Until we have got to that position ...
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