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Profile: Making his marque

20 Apr 2010 | by Alex Brownsell

, and is not the same as organic food, so we have to be respectful of that. Until we have got to that position ...

Mazda to sponsor Gordon Ramsay Indian cooking show

25 Nov 2009 | by Alex Brownsell

LONDON - Mazda is to sponsor an Indian food-themed Gordon Ramsay show, which will form part

Waitrose to sell products at Shell petrol-station forecourts

23 Nov 2009 | by Joe Thomas

Waitrose with healthcare and well-being ranges and Waitrose supporting Boots with a range of foods ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

04 Nov 2009 | by Noel Bussey

Normal 0 0 1 37 214 1 1 262 11.773 0 0 0 Kraft Foods saw its shares lose ground in after-hours trading on Tuesday, as its third-quarter results failed to deliver a boost that could increase the attractiveness of its cash-and-shares offer for Cadbury, the UK ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

11 Sep 2009 | by Noel Bussey

of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...

Marketing's Field Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

, but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ...

And in the real world... Ford, Tesco, Whole Foods. Panasonic and more

04 Aug 2009 | by Kate Nettleton

Whole Foods, the organic supermarket, has posted an operating loss of 36 million for the year to 20 September 2008. Despite its parents group, Whole Foods Market Inc, already having to write off nearly 50 ...

And in the real world... Tesco, Jaguar Land Rover, BT, Apple and more

16 Jul 2009 | by Noel Bussey

Johnson, the London Mayor, has warned. Source: Financial Times Northern Foods reported strong sales ...

Consumers tire of price-led promotions and are ready for hope-filled messages

14 Jul 2009 | by Suzy Bashford

revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... that it offers quality food and value for money. In contrast, Carter says that Asda's relentless price ...

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