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The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...

Sector Insight: Vehicle recovery

29 Feb 2012 | by Jane Bainbridge

work at major multinationals including HJ Heinz and Kraft Foods. Brought in to provide a fresh ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

Consumers tire of price-led promotions and are ready for hope-filled messages

14 Jul 2009 | by Suzy Bashford

revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... that it offers quality food and value for money. In contrast, Carter says that Asda's relentless price ...

Top 10 puppets in advertising

23 Jun 2009 | by Bill Britt

on shipping out low cost, bulky items like 25 pound bags of dog food. PG Tips - Monkey ...

Carbon Trust survey: Consumers put price, quality and brand before carbon reduction

16 Jun 2009 | by Gemma Charles

; food and drink; and cars. As is to be expected given the economic situation, price was the main ... electronic goods and cars, but not for clothing and shoes and food and drink. Euan Murray, general manager ...

Companies ditch brand extensions to refocus on core business

16 Jun 2009 | by Gemma Charles

big US-based food business, McDonald's, has also suffered its low points. In 2003, the restaurant ... back to basics with a renewed focus on its core business. Food is not the only sector in which tough ... it is clear that some companies have found success by being bold, such as supermarkets growing their non-food ...

Marketing's Power 100 Next Generation 2009

02 Jun 2009 | by Nicola Clark

on Lanc me during a second placement. Kinniburgh's first foray into the food market was at food services ...

Marketing lessons from past recessions

20 Jan 2009 | by Jane Simms

Consulting, and a former marketing director of Britvic Drinks and HP Foods. He claims that the one ... spawned countless innovations, from approved used cars, cashback, frozen food, radio and zipper flies ...

Superbrands case studies: BP

31 Mar 2008

sites runs from premium fuels to convenience items, freshly prepared food, cafes and bakeries. In the UK, the company recently completed a 12-month trial that brought Marks Spencer s Simply Food range onto BP ... , flowers and basic groceries alongside BP s own food service brand, Wild Bean Cafe . Wild Bean Cafe ...

 

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