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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

Profile: Making his marque

20 Apr 2010 | by Alex Brownsell

, and is not the same as organic food, so we have to be respectful of that. Until we have got to that position ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ... of business.' Marsden later moved to Danone as marketing director for HP Foods and joined Britvic in a ...

Poll: Britain becomes a nation of online shoppers

08 Oct 2008 | by Gemma Charles

half (54.7%) would still not consider buying a car online, while musical instruments and food and drink ...

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

into sharp focus are rising fuel and food prices, which pushed inflation to 4.4% in July - the biggest month ...

The week in marketing: 24 September 2008

23 Sep 2008 | by Staff

as it passes. Morrisons push Morrisons is gearing up for the launch of a non-food range supported by a ... -ment, Food and Rural Affairs, which encourages the public to save energy in their homes. The work follows ... of excellence to drive development of healthier foods for the European market. It will house core staff across ...

Biggest brands: Top 20 brand categories 2008

23 Sep 2008 | by Jane Simms

perceived as environmentally unfriendly. Two sectors made a surprising comeback this year. Frozen food ... crunch and food price-rises grind on, own-label products are no longer being viewed with suspicion ...

Biggest brands: Top 50 grocery brands by sales 2008

23 Sep 2008 | by Jane Simms

fuel costs, consumers are still buying Pedigree dog food and drinking more wine than ever before ... to pay for taste and convenience. Food now represents only 9%-10% of our disposable income, and we have ... -biggest-selling drink in the hot beverages category, is the result of heavy investment by parent Kraft Foods. A redesign ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

The categories that follow include dairy, chilled convenience, frozen food, hot beverages, soft ... ' food, even in the convenience sector. At Pork Farms, though, neither innovations such as the Munchbox nor its mission 'to make food to make an occasion' have captured consumers' imaginations. Given ...

Top regulatory gripes by the gambling, alcohol, car, food and pub sectors

16 Sep 2008 | by Jeremy Lee

. Including this information on press ads and billboards is something 'they do not want', he adds. Food ... ] need to be sorted out,' says Julian Hunt, director of communications at the Food and Drink Federation. Hunt also believes that restrictions on the advertising of HFSS food and drink products need time ...

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