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Trading Places: This week's people moves

at Premier Foods . Brennan, who is also the general manager for snacks at the cereal giant, takes the role of general manager of Premier Foods' meat free division, which includes the Quorn brand. ( Marketing ...

Superbrands case studies: BP

sites runs from premium fuels to convenience items, freshly prepared food, cafes and bakeries. In the UK, the company recently completed a 12-month trial that brought Marks Spencer s Simply Food range onto BP ... , flowers and basic groceries alongside BP s own food service brand, Wild Bean Cafe . Wild Bean Cafe ...

Talk of the site: ethical marketing, Wife-o-meters and Swiss trains

food? Paul Ashby pointed Tara to recent academic work on the subject: Tara, don t shoot ... . The food industry has done a lot to clean up its act and the food, for example. Automotive brands ...

Toyota and M&S top multinationals ethical index

of 10 industry sectors including mining, oil and chemicals, as well as retail, food and technology ...

Rise of the new premium 'pukka consumer'

. But more brands than just food retailers and FMCG manufacturers will have to rethink the premium topic ...

Renault UK links with Carat for outdoor movies promo

it with Mediterranean Style" communication platform, which will feature on-site food stalls and refreshments at each ... Renault goody bag containing food and drink vouchers. Jonathan Wignall, national advertising manager ...

Where passengers are now drivers

on lifestyle (journeys, places, food and wine) than blatant product placement or advertorial for Land Rover ...

Land Rover launches online Go Beyond TV channel

unique channels ranging from travel to Land Rover off-road journeys, food and wine and people and places ...

Hybrids, the heavenly bed and purple ketchup

, that they liked colourful foods and that they liked to play with food. These revelations may not seem startling ... , reposition and/or rebrand the organisation s offerings so they remain relevant to the market. The fast-food ... crisis as their customers increasingly opt for healthy foods. A new sub-category of healthy fast foods ...

 

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