Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...
Click
to remove filters
equity buyer for the brands. Premier Foods, which owns sauce brands including Loyd Grossman ... parties could include Domio owner Mars Foods. The sale of the brands could net Unilever up to 40m ...
this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...
of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
food, pregnancy tests and trains, I am, obviously, perfectly qualified to market Greggs sandwiches ...
of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... -on position. 'Some of our agencies aren't sufficiently down-to-earth to get who the frozen food consumer is ... are not junk food. McCain has sought to achieve this via its 'It's all good' positioning. For someone who had ...
goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...
that work, both then and now? How can brands be so elastic? Is there something about putting food ...