14 Dec 2005
| by Ben Carter
Last year Marketing challenged Agency Republic, 2004's Digital Agency of
the Year, to 'win business from food and alcohol brand owners' to cement
its status as the UK's leading digital agency. Twelve months on, it has
done just that by securing a place on the digital rosters of Unilever
Bestfoods ...
proposition in consumers' minds, a key
component in the fast-food market. The work helped increase frequency ...
. This year it has gone on to pick up business from Channel 4,
Capital One and RHM Foods. As well as creating ...
consolidated Associated British Foods account. Evidence that ZenithOptimedia has evolved beyond its buying ...
13 Dec 2005
| by by Sam Matthews
marketing, media relations and direct marketing for leading clients including Lego, UIP and Kraft Foods ...
13 Dec 2005
| by by Staff
around its neck.
The text on the ads reads "Foie gras, food for sadists".
The ads were refused ...
12 Dec 2005
1. Survival essential Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great ...
will have plenty to eat. But which one food brand are you really going to miss from your old life? Raisin ...
12 Dec 2005
| by by Julia Pearlman
for the first time with a food education-themed online campaign....The Marlow Foods brand has worked with communications agency Brahm to create a promotional ...
their intelligence in the IQ Test with 100 general knowledge, food, science and sport questions.
The secondary ...
is effective learning, and we hope that the competition will engage young people in learning about food ...
09 Dec 2005
| by by Staff
The campaign is the second roadshow for Spam that has been developed by i2i Face Marketing and will offer consumers samples of Spam, Spam Lite and the new Spam with black pepper.
Other products in the Hormel Foods range include traditional Spam, Smoked Spam , Spam Less Salt and Spam Oven Roasted Turkey ...
Arla Foods has launched a review of creative duties on its range of
dairy products, which includes the Anchor, Lurpak and Cravendale
brands. The Danish dairy co-operative has approached five agencies to pitch for
its combined accounts in a winner-takes-all review estimated to be worth
up to £25 million ...
09 Dec 2005
Emma Oakley moves over to group head of Radio Times classified sales.
Oakley joins from the BBC's food and home titles, where she was also the
classified group head. Oakley will be replaced by Louise Baker, who has
been promoted from senior sales executive. ...