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DeLuca created the Subway brand, he knew exactly what he was doing. Set up in the 1980s, when other fast-food ... the brand into one of the fast-food giants. In Britain, McDonald s views Subway (which want to have 2 ... advantage for Subway is that, unlike most other fast-food brands, it is not viewed as unhealthy, as its ...
, that they liked colourful foods and that they liked to play with food. These revelations may not seem startling ... , reposition and/or rebrand the organisation s offerings so they remain relevant to the market. The fast-food ... crisis as their customers increasingly opt for healthy foods. A new sub-category of healthy fast foods ...
, certain topics were recurring for example, media education and food advertising. Consequently ...
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