20 Dec 2002
1. MCDONALD'S
The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
19 Dec 2002
| by Jennifer Whitehead,
people cooking a turkey on Christmas Day to be mindful of hygiene and food safety while sipping...be defrosted and cooked properly to avoid food poisoning. The ad breaks tomorrow and will run on national ...
by Martin Granger through Bikini. It comes in response to the findings of government body the Food Standards Agency showing that December is the biggest month for poultry food poisoning outbreaks.
Minnie Moll ...
19 Dec 2002
A man-sized uncooked turkey wreaks havoc on a typical family on Christmas Day in the Food Standards
19 Dec 2002
| by TANIA MASON
Shell is piloting a range of convenience food items in service stations in The Netherlands which...retailing experience to exploit the food and grocery opportunities in its forecourt outlets.
Shell ...
to food, and devise a name and packaging.
DJPA assessed whether Shell branding should be applied ...
-known and respected", but not associated with food expertise.
However, research showed consumers trusted Shell ...
19 Dec 2002
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods
19 Dec 2002
Green Isle Foods, owner of the Goodfella's frozen pizza brand, has promoted Paul Reenan...Reenan, who reports to managing director Billy O'Regan, has been at Green Isle for more than five years, joining from Kraft Foods as brand manager and holding subsequent posts as buyer and marketing manager.
Former Guinness marketer Andy Kinsella was appointed to the job in March 2001 but only stayed a ...
19 Dec 2002
| by TANIA MASON
, following Diageo's sale of the fast food giant to a consortium of venture capitalists.
19 Dec 2002
| by MARK RITSON, assistant professor of marketing at the London Business School
that the fast food company's day were numbered.
19 Dec 2002
Mirror on the back of its relaunch in September as a food to be consumed in the home as well
19 Dec 2002
| by JANE SIMMS
The festive season represents a major sales peak for many brands and sectors, including retailers, food and drink companies, games and toys manufacturers and toiletries and fragrance brands.
For some ...
of Paxo and Bisto, both owned by Centura Foods, peak at Christmas.
Eighty per cent of Bisto's £2m ad ...
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