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NEW MEDIA: Bestfoods launches 'festive advice' site

Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice...Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice ... to decorating will be covered by the site, including festive food ideas and recipes using Bestfoods range of brands, such as Helmann s, Knorr and Mazola. Brands produced by other food manufacturers in non ...

DIRECT BRIEFS

/hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted.../hate it , the push centres on foods that consumers most often eat with the Marmite spread. Marmite is being promoted among the freshly baked bread and egg sections of supermarkets, after these two food categories were ...

Kraft picks three for pounds 136m media

Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan...Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks. Kraft, whose brands in the UK include Dairylea, Philadelphia, Kenco and Maxwell House, has re-appointed Zenith Media to handle its UK business ...

CAREERS: Job interview

manager, Middle East, Kraft Foods 1997-1998: Marketing manager, Central Europe, Kraft Foods 1998 ...

Farm wins creative launch task for Little Big Food Company

Farm has won the advertising task for The Little Big Food Company, the new organic food company...Farm has won the advertising task for The Little Big Food Company, the new organic food company backed by Heinz. The agency fought off pitches from Fallon, Mother and Interfocus to win the account, which is thought to be worth between pounds 5 million and pounds 6 million over the next two to three ...

Starcom wins $800m Kraft media business

Food giant Kraft is understood to have consolidated its 800m North American media planning...LONDON (Brand Republic) – Food giant Kraft is understood to have consolidated its 800m North American media planning and buying account into Starcom MediaVest, the media buying arm of B|Com3, following a competitive pitch. Other agencies pitching for the Philip Morris-owned business included WPP ...

NEWS BRIEFS

reflects its new brand proposition, passionate about fresh food and great value . Changes include dubbing...Safeway has unveiled a new store format at its St Katherine Docks, London store, which it says reflects its new brand proposition, passionate about fresh food and great value . Changes include dubbing the produce area the fruit and veg market , and the beers, wines and spirits section the wine cellar ...

NEWS BRIEFS

United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100...United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK. ...

CAREERS: Company CV - Walkers

Company facts Walkers Snack Foods is part of the UK trading arm of the European division of Frito-Lay, the domestic and international snack food operation of PepsiCo. Walkers is currently ... 's, Cheetos, Ruffles and Quavers. According to MMS, in the year to October 2000 Walkers Snack Foods spent ...

PUBLIC RELATIONS: How to measure the effectiveness of PR - The PR industry believes it has created tools to quantify success. Mary Cowlett reports

-T and the H-Squad . Packed with exercises, games and advice on how food hygiene could be integrated ... were placed in the Beano and the Dandy, while research on children s attitudes to food hygiene was used ... . In addition, at least one key message about food hygiene appeared in all coverage. But comparing data from ...

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