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NEWS: NFA renews pressure on food ads

on the Independent Television Commission to ban the transmission of ads for fatty and sugary foods when large ... in Britain are being orchestrated by the National Food Alliance, which claims that children are being subjected to three or four times as many ads for fatty, sugary and salty foods per hour than adults ...

BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

THIS WEEK: HelpAd scheme nets more than 50 brands

Bergh Foods, Tesco, Grand Metropolitan, BT, Wella and Pizza Hut. The first partnership ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

relationship with the EU statutory controls Food claims ... sufficient and claims made in food ads no further action ... foods. But Spam has one big problem - although its owner, Newforge Foods, claims it provides a ...

CLOSE-UP: LIVE ISSUE/PRE-EMPTING AD CURBS; Industry opens new fronts in battle to beat bans

for guerrilla warfare against food advertising lobbyists. Through its newly launched food advertising unit ... groups such as the National Food Alliance calling for bans on advertising to children (Campaign, also ... s food unit seems set to embark on a similarly rigorous strategy. With the emphasis on educating ...

 

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