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NEWS: NFA renews pressure on food ads

15 Dec 1995 | by JOHN TYLEE

on the Independent Television Commission to ban the transmission of ads for fatty and sugary foods when large ... in Britain are being orchestrated by the National Food Alliance, which claims that children are being subjected to three or four times as many ads for fatty, sugary and salty foods per hour than adults ...

NEWS: TBWA hold on Evian in limbo as French compare ads with own

15 Dec 1995 | by KAREN YATES

a shift this summer in the roster of the French food and drinks giant, Danone, when the bulk ...

CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

15 Dec 1995 | by KAREN YATES

before switching to Anchor Foods. And during his six-year stint at Anchor, Wright was bitten ...

PRIVATE VIEW

15 Dec 1995 | by GERRY MOIRA

to thread together a range of Christmas convenience foods. This year, Christmas falls on December 25th ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

14 Dec 1995 | by HARRIOT LANE FOX

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first...Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its advertising budget by a third, to pounds 1m, for the campaign, aimed at building a reputation for culinary ...

BELOW-THE-LINE: BRIEFS

14 Dec 1995

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

THIS WEEK: Lobbyists push for rule change on TV sponsors

14 Dec 1995

are not allowed to sponsor it. Food manufacturers, for example, cannot sponsor cookery programmes ...

ADWATCH: Christmas bells ring for BT

14 Dec 1995 | by GAIL KEMP

slot. The film links food and sex with imagery and the feel-good-enough-to-eat line. Who needs ...

MARKETING MIX: PROFILE; CLIVE SHARPE * CHIEF EXECUTIVE * GOLDEN WONDER: Golden Wonder’s boy wonder’

14 Dec 1995 | by AMANDA RICHARDS

as the business was starting to run smoothly, Dalgety decided earlier this year to sell its consumer food ... for five years, marketing pet food and Sugar Puffs, before joining Golden Wonder as marketing manager ... -1995 Chief executive, Homepride Foods 1995-present Chief executive, Golden Wonder ...

THIS WEEK: The importance of individuality

14 Dec 1995

. It s not the first colour we associate with food and drink, but it does have the tremendous virtue of being ...

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