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May Fair Hotel captures fun and excess of its 'lived' experience

The highly stylised series of nine creative executions aim to bring to life the many and varied "May Fair Affairs", such as a food lovers dinner date or a creative workshop complete with scribbles on the wall, that take place every day in the 5 star hotel. Brand: The May Fair Hotel Client: Linda ...

'The battle in the UK is on price' says Accor marketing chief

to bring emotion, design, wellbeing, pleasure, good service and good food to the brand." Why did you ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

are spending more on food and beverage. For three straight years we've set record highs for guest ...

Sector Insight: Hotels

Innkeeper's Lodge hotels for 75m in 2010 to focus on food-led pubs. It is now left with a portfolio of 42 ...

VisitBritain partners with American Express for digital marketing drive

offers alongside "insider information" from a selected group of UK fashion, food, entertainment ...

Opinion: The Marketing Society Forum - Are customer reviews for hotels more important than a star rating?

mention a hotel's excellent service, the spacious rooms and the amazing food, the one review that mentions ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Brand Health Check: Pontin's

that exceed expectations. - Introduce high-street brands for food and retail to raise quality and send ...

Tune Hotels to run ads after first UK opening

food and coffee-shop brands. Tune currently operates 10 hotels, including seven in its Malaysian ...

 

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