The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms.
He took so long photographing each course, I wondered whether he planned to actually eat anything ...
and build brand partnerships. It is also working with Red Bull and Kraft Foods to broaden its mobile offer ...
01 Feb 2011
| by Staff
director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ...
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...