25 Feb 2013
| by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand".
Food and drink brands were ...
obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ...
that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...
advertising, Virgin Media
Sophie Macaulay, Cravendale brand manager, Arla Foods
Anna Maguire, senior ...
05 Oct 2012
| by Ben Bold
bar in Jamaica.
2 KFC
In the days before Kentucky Fried Chicken became KFC, the fast-food ...
is shifting the way brands approach them.
Mobile is the game-changer, said Kraft Foods' vice ...
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
in partnering with us", holding up the Responsibility Deal on food and drink as evidence.
Speaking on Budget ...
29 Feb 2012
| by Jane Bainbridge
work at major multinationals including HJ Heinz and Kraft Foods. Brought in to provide a fresh ...
(2011- present)
Personal file
Family: Married with three children. Hobbies: Food, wine, film ...