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The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ... will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ... Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...
The electrical goods manufacturer, which spends around 2m on UK advertising, kicked off the review in November. It had previously worked with agencies on a project basis. JWT London will work across Kenwood s food preparation portfolio, which includes the sub-brands Chef and kMix. James ...
in the food chain's ownership.
The agency, which has worked with the frozen food giant in Germany since 2005, will now also provide media services in Belgium, France, Italy, Poland, Russia and Spain. It is believed that Carat was the incumbent in France. PHD's position as the UK incumbent is unaffected. The win follows MediaCom s other ...
Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media...and our business, and they will really help us to inspire a lifelong love of good food with mums ... . MPG is currently involved in the 21m pitch for Associated British Foods , owner of bakery brand ...
The agency won the account following a two-way pitch again Wieden Kennedy Amsterdam. Ogilvy Mather was the incumbent on the account, but did not repitch. The chocolate brand, which is now owned by Mondelez, a new snacks business separated from Kraft Foods last month, began approaching agencies directly ...
. Unity will also work with Total's brand ambassadors in food, nutrition and fitness. Unity co ...
Wellness Foods, the owner of Rowse Honey and Dorset Cereals, has appointed UM London to its £3.... ZenithOptimedia previously handled Rowse Honey, but Wellness Foods' other brands were not supported with media spend. Independence Orchestra looks after creative activity for all Wellness Foods brands. Last year, Wellness Foods backed Rowse Honey with a 3.5 million campaign that included the brand's first TV ...
Cogent Elliot had previously worked with the public-private strategic marketing body on a project-by-project basis, including the Birmingham Food Fest and Business Birmingham strategic campaigns. Cogent Elliot will now work as the lead agency for Marketing Birmingham to create integrated campaigns across the body ...
