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Sacla approaches agencies ahead of advertising pitch

its first fresh-food range in a bid to fill the gap for premium branded products in the category ...

Danone pitch for UK launch

The French food company is believed to be preparing the launch of its Danio range, which is currently available in other European countries, to the UK market. The brand is seeking a PR agency for a brief to handle the launch and ongoing promotion of the brand. Marketing manager for innovation Julia ...

Innocent reviews creative account again after change in marketing chief

of unhealthy food with the strapline: "Here to save the peckish." Lamont replaced Thomas Delabriere, who ...

Agencies line up for Danone digital task

The food and drink company has approached agencies with a brief to work on a project that builds on its corporate social responsibility credentials. The successful shop will be responsible for the design and build of a new website, which will aim to engage young people and encourage them to eat more ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

Iglo Birds Eye calls pan-Euro creative contest

Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand...s frozen-food business two years ago. Iglo also lost share in Germany, the Netherlands and Belgium ...

Organix launches media account review

Organix, the organic baby-food brand, is reviewing its media account.

Kraft kicks off pan-European Toblerone review

Toblerone, the Kraft Foods-owned chocolate brand, is talking to agencies about its pan-European ad

Agencies contest frozen-food brief

Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a...The Food and Drink Federation is looking for a shop to handle an integrated brief for its Frozen Food Group. Creativebrief is handling the process. The appointed agency will be briefed to create an ad campaign that encourages people to reconsider the potential of frozen food. Agencies ...

Associated British Foods calls £21m media review

Associated British Foods has called a review of its UK Grocery Group's £21 million media planning...World Foods, Allied Bakeries, The Jordans Ryvita Company, The Silver Spoon Company and Twinings UK ...

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