its first fresh-food range in a bid to fill the gap for premium branded products in the category ...
29 Nov 2012
| by Matt Cartmell
The French food company is believed to be preparing the launch of its Danio range, which is currently available in other European countries, to the UK market.
The brand is seeking a PR agency for a brief to handle the launch and ongoing promotion of the brand.
Marketing manager for innovation Julia ...
15 Nov 2012
| by Jeremy Lee
of unhealthy food with the strapline: "Here to save the peckish."
Lamont replaced Thomas Delabriere, who ...
The food and drink company has approached agencies with a brief to work on a project that builds on its corporate social responsibility credentials. The successful shop will be responsible for the design and build of a new website, which will aim to engage young people and encourage them to eat more ...
experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...
Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand...s frozen-food business two years ago.
Iglo also lost share in Germany, the Netherlands and Belgium ...
27 Sep 2012
| by Katherine Levy
Organix, the organic baby-food brand, is reviewing its media account.
27 Sep 2012
| by Jeremy Lee
Toblerone, the Kraft Foods-owned chocolate brand, is talking to agencies about its pan-European ad
Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a...The Food and Drink Federation is looking for a shop to handle an integrated brief for its Frozen Food Group. Creativebrief is handling the process.
The appointed agency will be briefed to create an ad campaign that encourages people to reconsider the potential of frozen food.
Agencies ...
Associated British Foods has called a review of its UK Grocery Group's £21 million media planning...World Foods, Allied Bakeries, The Jordans Ryvita Company, The Silver Spoon Company and Twinings UK ...