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Tapping into New Year's resolutions

One of the most common New Year resolutions is to get in shape. Latest insight from Kantar Media s TGI survey reveals that 14 million British adults aged 15+ say they do a lot to keep in shape. Despite being such a sizeable group, only 18% are members of a gym and only 28% use diet food and drink ...

Five routes to social media success

with the choice of food versus friends, more than 50,000 consumers ditched their pals for a burger within one week ... 's benefitted from the ban, with fans of the fast-food chain swiftly criticising Facebook for banning Whopper ...

Think BR: Food to go - the death of the sandwich?

With diet trends pushing sandwich retailers to generate more innovative, interesting food for out...as usual, how can retailers differentiate their food to go (FTG) offer beyond the traditional ... demonstration of consumers involvement and confidence in trying - and even creating - more adventurous food ... the retailer's food proposition. For example, Brand Potential draws on the expertise of our panel of food ...

Sir Stuart Rose: I'm going mobile

in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...

Masterclass: Branded content

items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...

Former Heinz man exits Westmill Foods

Mark Jaffe has left his role as marketing director at Associated British Foods-owned ethnic food...Jaffe is thought to have left the company in the past few weeks. It is unclear if he is to be replaced or if he had a job to go to. Westmill Foods supplies ethnic foods, such as rices and spices, to the major supermarkets. Jaffe had been at Westmill Foods for several years. He had previously held a ...

Organic food brand Plum Baby calls in Finn PR after being dumped by Bondy

Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting...share of the baby food industry. The company was launched in 2006 by Susie Willis, a former chef ... , corporate and trade PR for the food manufacturer for three and a half years, decided to resign the account ... s stable of baby food products and will include digital, traditional media relations, SEO and social media ...

Why seasonal advertising this year doesn't have the X-mas factor

-cost items. To capture the luxury slice of the market, Asda have introduced the Leith s range. The food looks ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

Marketing's Top 10 Quotes of the Year

NIGEL GILBERT - Chief marketing officer, Virgin Media. September 'I looked at the decision to bring in an integrated agency. We don't need the agency to be integrated, we'll do that.' DARYL FIELDING - Vice-president of marketing, Europe, Kraft Foods (on calling agency pitches). August 'No one ...

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