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And in the real world... Tesco, Jaguar Land Rover, BT, Apple and more

16 Jul 2009 | by Noel Bussey

Johnson, the London Mayor, has warned. Source: Financial Times Northern Foods reported strong sales ...

Consumers tire of price-led promotions and are ready for hope-filled messages

14 Jul 2009 | by Suzy Bashford

revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... that it offers quality food and value for money. In contrast, Carter says that Asda's relentless price ...

 

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