DEFRA 'muck in4life' by M&C Saatchi
20 Jul 2009
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts
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The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts
Heinz Salad Cream is being pitched as the magic ingredient that will bring bland food to life in a...The 30-second spot opens on a grandmother who is preparing lunch for her grandchildren. After looking at the lackluster spread of food before her she decides to spruce up the offering using her trusty salad cream. ...