DEFRA 'muck in4life' by M&C Saatchi
20 Jul 2009
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts
The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts