LONDON - McCain Foods GB has appointed Helen Priestley, the chief executive of the Potato Council...She replaces Simon Eyles, who left the frozen-food company to become head of private-label marketing at Asda. Priestley has worked for the British potato industry body for 10 years and previously held a marketing position at the organisation. Last week, McCain aired its ad-funded TV programme ...
LONDON - Kraft Foods has kicked off a review of its estimated £300 million international media...and chief executive, Irene Rosenfeld, Kraft Foods announced a new strategy to grow the company. This included a new corporate identity using the line make today delicious to describe its approach to food. ...
LONDON - Aunt Bessie's, the frozen food company widely known for its Yorkshire Puddings, has
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