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South West tourism body seeks to dispel 'boozy' image

South West Tourism has held pitches this week for an 80,000 account. The winning agency will promote experience-based holidays such as walking, food and drink tourism, golf and heritage tours. The campaign will target AB1 visitors from the South East, Midlands and London. The brief states the region ...

Grocery sector posts growth

and the focus on fresh food.' For the same period Asda grew market share from 16.7% to 17.0%, with Sainsbury ...

Meet Marielle de Jong, FrieslandCampina

this year. Has your media strategy changed since last year's merger of Campina and Friesland Foods? On a country level it hasn't, because Friesland Foods did not have a branded presence in the UK, so for us it ...

Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...

Mark Ritson on Branding: Superbrands' Top 500 - dissension in the rankings

crunch has made Britain 'a fast-food nation... pizza, burgers and fizzy drinks are among the UK ...

Conde Nast calls time on men's style website as McKinsey brought in

, such as women's fashion site Style.com, food site Epicurious.com and travel site Concierge.com. The Newhouse ...

Carat's Martin Cowie enjoys life Down Under

is good and the standard of food is generally better than in the UK. However, the beer is all the same ...

Insiders' Guide: ARM Direct

-a-day food groups. ...

Discount food retailers dealt a blow

for discount labels. According to Tesco, fewer consumers are abandoning premium and ethical foods in favour ... , and the supermarket says sales of organic food could fully recover by the autumn. Tesco produced its data ... premium food after the recession had ended. In the agency's poll of 1005 consumers, 69% said they would ...

Sainsbury's trials cooking videos on Sky 'green button' service

members demonstrating how to cook healthy food using basic ingredients. The films, created by Drum ... in the recipe videos, the team members will appear at food and agricultural shows and other events, as well ... technology include food brand Sharwood's and Warner Bros, both of which have been using it to showcase ...

 

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