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Reach rebrands Encona sauces

14 Jul 2009 | by Rachael Gallagher

-fareast-language:#0400; mso-bidi-language:#0400;} The range is owned by UK-based Caribbean food and drink ...

Just-Eat cooks up Europe expansion on back of £10.5m funding

14 Jul 2009 | by Staff

people around the world an easy, fast, and dependable way to order takeaway food online from ...

Should a drink's calorific content be given equal importance to ABV?

14 Jul 2009 | by staff

the message. What would work is one clear, simple message that can be easily understood. If, as the Food Standards Agency and Food and Drink Federation's contrast-ing food-labelling approaches suggest ...

And in the real world... Microsoft, Google, Primark, BA and more

14 Jul 2009 | by Noel Bussey

executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...

Consumers tire of price-led promotions and are ready for hope-filled messages

14 Jul 2009 | by Suzy Bashford

revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... that it offers quality food and value for money. In contrast, Carter says that Asda's relentless price ...

Brands like McDonald's and Reckitt Benckiser build awareness with employees and consumers

14 Jul 2009 | by Joe Thomas

advertising is the first time the fast-food chain has used a non-specialist ad agency for this task ...

Marketing Mole: Name that brand

14 Jul 2009

This food brand's roots stretch back to 1887; it adopted its current name in 1918.

Bertolli refreshes pack design

14 Jul 2009

Bertolli, the Unilever-owned Italian food brand, is refreshing its pack design to tie in with a £2

 

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