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Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...

Food and Drink: Spanish Rioja wine is enjoyed by all ages

30 Sep 2009 | by Cathy Wallace

created a food and drink summer festival aimed at ABC1 men and women aged 25 to 44. The event, Tapas ...

Food and drink: Culinary delights on offer in Birmingham

16 Sep 2009 | by Cathy Wallace

Taste food and drink festivals are held annually around the UK.

Consumer: Fat cats need help to combat obesity

03 Sep 2009 | by Cathy Wallace

Campaign Pet Obesity: The reality in 2009 Client The Pet Food Manufacturers Association (PFMA) PR team Salt PR Timescale January-June 2009 Budget 40,000 The PFMA wanted Salt to raise awareness of pet obesity to encourage pet owners to prevent their animals becoming overweight. Objectives ...

Food and drink - Restaurant awards a success all round

31 Jul 2009 | by Cathy Wallace

. Regional food critics formed a judging panel, secretly visiting shortlisted venues to judge the best ...

Market Street concept lifts Morrisons' profile

16 Jun 2009 | by Leigh Yoxall

recognised an opportunity to reposition itself as the "food specialist for everyone" and introduced a Market Street concept that promoted its individual fresh food counters, in-store specialists and friendly ...

Outdoor raises Tesco's game plan

09 Jun 2009 | by Danny Donovan

needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive....-term six-sheet campaign supporting weekly non-food promotions. Tesco was offered category exclusivity among grocers and non-food high-street stores, guaranteeing standout that is unachievable in other media ... than just food" and "works hard to keep prices low" both performed significantly better with outdoor ...

The PRWeek Best Places to Work survey 2009

12 May 2009 | by Cathy Wallace

bag sessions over lunch on Tuesdays, and food for thought sessions where teams go out to experience ...

Food and drink - National week puts chips back on menu

08 May 2009

Client: The Potato Council PR team: Ceres Timescale: November 2008- February 2009 Budget: 150k Since National Chip Week began 18 years ago, the media have become preoccupied with health-related issues such as obesity, healthy eating, food scares and celebrity crusades. OBJECTIVES ...

Food/Event - Food federation starts new ice age

01 May 2009 | by Cathy Wallace

Client: The British Frozen Food Federation PR team: ONE Timescale: August 2008-ongoing Budget: In excess of 100,000 The British Frozen Food Federation (BFFF) is the leading trade association for the frozen food industry. It wanted a consumer-friendly face to promote the benefits of frozen food to a ...

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