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Leo Burnett ad attempts to change McDonald's image

The 60-second ad was created by Leo Burnett. It shows families working together in a field, planting flowers that grow into images of a cow, a chicken and a sack of potatoes. The ad says that the fast-food chain only uses whole cuts of British and Irish beef, top quality potatoes and farm ...

Napier named new chairman of Aegis Group

. From 1998 until 2000, he was chairman of frozen food company Booker. He was also chairman of Kelda ...

AMV BBDO produces Organic Delivery Company campaign

LONDON - AMV BBDO has created a print campaign lauding the benefits of organic food for the Organic

Tesco to appeal Competition Commission findings

controls 31% of the UK food retail market, is expected to criticise proposals for a "competition test ... by a single food retailer, and includes measures to prevent supermarkets from hoarding land in a way ...

The World: New York - Kraft in talks to reduce number of agencies

Speculation is mounting that Kraft Foods, whose global adspend is more than $1.5 billion, is poised

The Week: Brand news - Waitrose in Reading tie-up

This is the first time a British food retailer has sponsored a major football club. The deal, estimated to be worth £1.5 million annually, will see the grocer's name on the club's home and away kits. Reading, a Coca-Cola Championship club, has also agreed to sell Waitrose food at its ground, the Madejski ...

Hotline: Heinz looks for digital agency

's range of baby foods.

New-Business Rankings: 27 June 2008

Hovis, Premier Foods 4 4 Albion 24.1 - 24.1 7 ... Food, Discovery Netw's DM ACCOUNTS 1 1 OgilvyOne 20.6 - 20 ...

The Work: New Campaigns - UK

chores such as the washing, gardening and food shopping. To support the campaign, Savanna is also running ...

Tesco in slave labour and union row

embroiled in the long-running battle between the United Food Commercial Workers Union and Tesco over union ...

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