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Mark Ritson on Branding: Premier gets out of a jam

brand of British preserves for most of the 20th century. Premier Foods acquired the Robertson's brand ... . Consider the dire straits companies such as Premier Foods find themselves in. The once-mighty food group ... marmalade of peaches'. As well as owning both the Robertson's and Hartley's brands, Premier Foods also ...

Winner's esure ads make a comeback

at work after a near-fatal bout of food poisoning two years ago in Barbados. Winner said: "We filmed ...

Argos buys Bush/Alba 'to expand value range'

said. 'Without the footfall driver of food and groceries that the supermarkets have, and less money ...

Christmas 2008 TV ads - view them all here

that promotes its range of festive food. ...

Nestle UK hands three-year retail data contract to IRI

efficiencies and cost savings." Nestle previously used IRI for some of its research needs in Foods ...

Sector Insight: Pickles, Chutneys and relishes

LONDON - Growth has stalled as younger consumers have lost the taste for pickles, but ethnic foods...chutney. In many ways, the sector is out of step with current food trends; our focus is on eating fresh ... m in 2007. They have benefited from the rise of ethnic foods in the UK, and, in particular, their association with Indian food, which remains a British favourite. Despite this, the Indian foods market ...

Waitrose Christmas ad follows journeys home

of festive food....of Waitrose's Christmas food offering and ends with the line: "At Christmas, there's only one place to be ... Invite food lovers to make the most of their festive season with Waitrose Creative agency Miles ...

Deloitte survey shows average Christmas spend to fall by 7% this year

The annual Deloitte Christmas Retail Survey looks at how much money people plan to spend on gifts, socialising and food during the festive season. This year the average sum reported was 655, down by 7% on last year. The area people are most likely to spend less on is socialising. But while ...

Raymond Snoddy on Marks & Spencer's marketing cuts

that it's crazy to mothball one of the best ad campaigns of recent years. Instead, 'This is not just food ...

Kellogg's hits back at 'Switch & Save'

Over the next two months the food giant will run a 1.4m ad push across TV and national press which will highlight the quality ingredients found in Kellogg's cereal. The campaign, created by Manchester agency CheethamBell JWT, will also stress the value-for-money that a bowl of Kellogg's Corn Flakes ...

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