02 Dec 2008
| by Staff
by the advertising ban on foods high in fat, salt and sugar, and audience fragmentation across the growing number ...
02 Dec 2008
| by Alexandra Jardine
Children's broadcasters are fighting back from the effects of the junk-food ad ban with brand...on ads for high fat, salt or sugar (HFSS) foods, increased competition and audience fragmentation ...
decline in revenue from HFSS foods over several years, but obviously we will feel the impact of the final ...
categories were retail, food products, telecommunications, automotive and entertainment. Mark Mays, chief ...
04 Nov 2008
| by Media Week
: Mars: Pedigree: Selling Dog Food to People Who Don't Own a Dog Bronze - Carat: Diageo: Gordon ...
24 Oct 2008
-president of marketing (Yum Foods): Jennelle Tilling Agency: Bartle Bogle Hegarty Creative director: Marc Hatfield Art ...
: Paddington - Park Client: Unilever Best Foods Brand: Marmite Squeezy Marketing director: Noam Buchalter ...
17 Oct 2008
: Waitrose
Brief: Invite people to make the most of the season with delicious
quality food from Waitrose ...
14 Oct 2008
| by Sundip Chahal
. With such an impressive reaction to its new campaign, the recent statement from Hovis parent company Premier Foods - which claimed it is confident it can continue to represent good value to customers despite food price inflation ...
LONDON - Advertisers are less likely to target children with junk-food ads following government...five years, with child-themed food advertising across all media falling 41% between 2003 and 2007 ...
for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ...
of 11% across radio, internet and cinema. Despite the increase in the annual spend of food and drink ...
07 Oct 2008
| by Sundip Chahal
giant. The retailer's "food porn" creatives had viewers salivating and led to a clutch of copycat ads ...
07 Oct 2008
| by Staff
, sales director, Digital Cinema Media, said: "There has been a huge increase in food advertisers and also ...