02 Dec 2008
| by Staff
by the advertising ban on foods high in fat, salt and sugar, and audience fragmentation across the growing number ...
12 Nov 2008
| by Emma Barnett
, communications and audiences, BBC 1999 European category director, food and beverages, Unilever 1997 Marketing director, Van Den Bergh Foods (Unilever) 1995: Marketing controller, Van Den Bergh Foods (Unilever) 1984-1995: Various marketing/management roles at Unilever divisions Elida Faberge and Brooke Bond Foods Family ...
04 Nov 2008
| by Media Week
: Mars: Pedigree: Selling Dog Food to People Who Don't Own a Dog Bronze - Carat: Diageo: Gordon ...
15 Oct 2008
| by Our Parliamentary correspondent
advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ...
though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ...
that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...
LONDON - Advertisers are less likely to target children with junk-food ads following government...five years, with child-themed food advertising across all media falling 41% between 2003 and 2007 ...
for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ...
of 11% across radio, internet and cinema. Despite the increase in the annual spend of food and drink ...
07 Oct 2008
| by Sundip Chahal
giant. The retailer's "food porn" creatives had viewers salivating and led to a clutch of copycat ads ...
07 Oct 2008
| by Staff
, sales director, Digital Cinema Media, said: "There has been a huge increase in food advertisers and also ...
30 Sep 2008
| by Sundip Chahal
Food manufacturer's cooking sauce ad uses the theme of "Spread Something Good" to target key market....Heinz, famously known for its "57 varieties" slogan, recently launched a 1.3m campaign for its Spread Bake group of cooking sauces. The Pittsburgh-based food giant's new range is backed by an initial 1m TV ad campaign, running with the strapline "Spread Something Good". The ad opens with a woman ...
23 Sep 2008
| by Staff
's restrictions of TV advertising for so-called junk foods STAT TO STEAL $1m - The amount of global ad revenue ...
09 Sep 2008
| by Kim Benjamin
Wine, books, food, even foreign holidays are now available through media owners' websites. Media...in French fashion portal Brand Alley to the Times Selects shop, which offers tickets, wine, books, food ...
to discover whether there is an audience for its e-commerce services. "We know that the UKTV Food audience ...